We are seeking an experienced Senior SEO Specialist to drive organic growth for our SaaS platform through strategic search engine optimization (SEO) initiatives. The ideal candidate will bring a well-rounded mix of technical expertise, content optimization capabilities, and strategic link-building skills to help scale our organic presence in competitive markets.

About the Role:

In this role, you will operate at the intersection of technical SEO, content strategy, and growth marketing. Collaborating closely with our development, content, and marketing teams, you will implement comprehensive SEO strategies that drive qualified traffic, enhance user experience, and achieve measurable business outcomes.

Key Responsibilities:

Technical SEO:

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Lead technical SEO initiatives, including site architecture optimization and Core Web Vitals improvements.

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Implement and maintain structured data (Schema.org markup) across the platform.

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Conduct regular technical SEO audits and oversee the implementation of recommendations.

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Monitor and resolve technical SEO issues using tools like Google Search Console.

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Optimize site crawlability, indexing, robots.txt, and XML sitemap management for better search engine visibility.

Content & On-Page SEO:

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Develop keyword strategies aligned with the SaaS buyer journey and growth goals.

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Guide the content team in creating SEO-optimized product pages, blog posts, and resources.

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Implement topic cluster strategies to establish topical authority in our niche.

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Regularly audit and optimize content, meta titles, descriptions, and internal linking structures.

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Create and maintain comprehensive SEO best practices and guidelines.

Strategic Link Building:

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Design and execute impactful, white-hat link-building campaigns focused on quality over quantity.

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Develop outreach campaigns to acquire high-quality backlinks from relevant industry sites and publications.

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Perform competitor backlink analysis to identify gaps and opportun

📌 Senior SEO Specialist (Chennai)
🏢 HappyFox
📍 Chennai