Key Responsibilities:
Conceptualize and manage all digital marketing campaigns and be on the lookout for innovative customer acquisition and branding opportunities
Managing web content and rationalize, optimize, and oversee the structure and content of our regional and global websites.
Proactively work with cross-functional teams to get highly optimized traffic-generating landing pages developed. Requires working with teams to conceptualize, create content briefs, wire-framing, and UX/UI.
Work in collaboration with designers to improvise on the existing websites design and develop current webpages/websites, revamp online marketing material and email marketing campaigns.
Responsible for generating revenue and achieving the growth targets.
Work with in-house SEO & PPC teams to track organic traffic performance and paid advertisement.
Analyze and design customer acquisition campaigns using web analytics and all on going On-Page and Off-Page SEO efforts.
Develop process to ensure content is topical, relevant, and up-to-date, enabling web visitors a feeling of personalized engagement with the website and its content.
Regular usability checks for global and regional websites for maximum localization impact.
Build brand awareness and visibility through online press releases, social media including industry specific articles on blogs and other relevant mediums.
Keyskills
Online Marketing, Digital Marketing, SEO, PPC, Web Management, Internet Marketing, HTML, Team Management.
Pre-requisites/key characteristics and skills required:
Sound knowledge and hands-on experience of SEO, paid marketing and experience in revenue generation.
Prior experience of managing a team.
Minimum 6-8 years of hands-on Digital Marketing experience.
Graduate/MBA from a reputed institute.
Curiosity to learn, ambition to progress, c