Company Overview
Trexinet Inc. is a GTM acceleration company that offers cost-effective marketing and sales strategies to increase revenue for businesses. Our services focus on generating more meetings and deals for clients.
Summary of the Role
We are seeking a talented Digital Marketing Manager who is eager to seize a startup opportunity as a founding member. This role involves creating and building the digital marketing function over time. This position offers a meaningful financial reward through stock options, especially as we aim for an exit in the next 5-7 years. Candidates looking for constant direction from senior management may find this position unsuitable.
Key Responsibilities
- Develop and optimize customer websites, focusing on SEO growth using tools like WordPress and Webflow while managing external consultants for website graphics.
- Manage SEM campaigns for customers including spend management.
- Create email marketing campaigns with varied content to enhance open and click rates.
- Oversee social media campaigns mainly on LinkedIn and Facebook.
- Conduct data creation and cleansing using tools such as Crunchbase, Hunter.io, and Uplead, overseeing a direct report executing these tasks.
- Measure and report on the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).
- Identify trends and insights to optimize spending and performance based on analytics.
- Brainstorm current and creative growth strategies for our marketing efforts.
- Utilize strong analytical abilities to evaluate the end-to-end customer experience across various channels and touchpoints.
Required Qualifications
Must-Have:
- At least 5 years of work experience in digital marketing, with 1-2 years in the US market.
- Demonstrated analytical skills.
- Exceptional written and verbal communication skills, with strong public speaking abilities.
- Detail-oriented and extremely well organized, capable of juggling multiple tasks under pressure.
- Ability to pri