We are looking for a dynamic, high-energy leader who thrives at the intersection of marketing technology, content strategy, and sales enablement. This position is designed for someone who understands that a click is only valuable if it converts into a customer.
- Merges technical performance marketing with aggressive business development and funnel optimization.
- Content & Campaign Synergy: Leading the creation of multi-format digital assets that fuel high-converting performance campaigns.
- Strategic Liaison: Acting as the primary point of contact (SPOC) for external partners to drive lead volume and quality.
- Full-Funnel Ownership: Moving beyond lead generation to manage the "last mile"—collaborating with tele-sales teams to ensure high closure rates.
Key Responsibilities:
- Content Strategy & Campaign Execution
- Oversee the end-to-end creation of digital content (video, static, interactive) tailored for various channels like Emails; in-app; RCS; Whatsapp; Push Notifications etc
- Launch and optimize multi-channel digital campaigns,
ensuring brand consistency and high engagement metrics.
- Partner Management
- Serve as the dedicated SPOC for digital partners and aggregators, negotiating placements and driving mutually beneficial growth strategies.
- Identify recent digital avenues and partnerships to diversify lead sources and lower Customer Acquisition Cost (CAC).
- Journey Development & UX Optimization
- Map and build seamless customer journeys
- Conduct A/B testing on landing pages and communication flows to reduce drop-offs and improve the "intent" of generated leads.
4. Sales Integration & Funnel Closure
- Work closely with the Tele-calling/Inside Sales team to monitor lead-to-call ratios and conversion health.
- Translate "on-ground" feedback from sales agents into marketing refinements, ensuring the funnel stays "warm" and efficient.
Key Requirements – Education & Certificates:
- 5-6 years of experience in Digital/Performa
📌 Sr Manager Digital Marketing (Gurugram)
🏢 Mancraft Consulting
📍 Gurugram
Reply to this offer
Impress this employer describing Your skills and abilities, fill out the form below and leave Your personal touch in the presentation letter.