Job Title: CRM Manager
Location: Bengaluru (Work from Office) Reporting To: Associate Director – Retention & Product Department: Retention Level: L5 Type: Full-Time
About the Role:
We’re looking for a CRM Manager to lead the lifecycle marketing strategy across our key user segments (e.g., Puja, Chadhawa, Astro). You’ll own the entire CRM funnel — from onboarding to reactivation — with a robust focus on retention, engagement, and repeat usage. This is a hands-on leadership role where you’ll manage a small team and collaborate with cross-functional stakeholders to scale CRM impact and drive business outcomes.
Key Responsibilities:
- Own and drive CRM strategy for different business verticals.
- Lead execution across Push, SMS, WhatsApp, and Email campaigns.
- Manage and mentor CRM executives/specialists.
- Build lifecycle marketing journeys — onboarding, engagement, reactivation.
- Monitor and report performance metrics (DAU, WAU, re-engagement, conversions).
- Create CRM dashboards,



track OKRs, and drive continuous improvements.
- Collaborate closely with product, growth, content, and data teams.

Key Deliverables:
- Increase in repeat user retention and revenue through CRM.
- Optimized user journeys across the CRM funnel.
- Strong and scalable CRM processes and execution frameworks.

What We’re Looking For:
- 4–6 years of experience in CRM, lifecycle marketing, or retention.
- Hands-on experience with campaign tools and analytics platforms.
- Ability to lead and coach a small team.
- Strong data orientation with a performance mindset.
- Excellent collaboration and stakeholder management skills.

Share your CV at [email protected] for a quick turnaround

Autofill from resume
Save time by uploading your resume. (Only PDF or DOCX format supported)

Loading...

📌 CRM Manager (Bangalore Division)
🏢 AppsForBharat
📍 Bangalore Division