Company Name – Muthoot Fincorp Limited
Job Title – Zonal Marketing Manager
Grade – MM1
Designation – Manager
Location –TN
Reports to –
Span Of Control – NA

Our Brand Purpose
To transform the life of the common man by improving their financial wellbeing

Job Purpose
The purpose of the role is to timely and accurately complete operational HR processes for all employees. The role incumbent is expected to work closely with finance, and Zonal HR for timely inputs.

Key Job Responsibilities
• Be: The Marketing Leadership and the SPOC at the Zonal level & Be the lead for PR and Internal Communication too
• Translate brand positioning, personality, imagery & values into local language/ culture/tradition (Adaptation & Innovation at local level in consideration with geographical, cultural & diversity related factors)
• Implement brand initiatives & Be: Custodian of brand guidelines
• To: Contribute marketing perspectives & thinking at the zonal level towards building & executing wholistic business plans & activities
• To:



Manage Marketing MIS/Insights at the zonal level and Oversee execution and track outcomes & metrics
• To: Lead development of branch specific and – within that – customer-segment specific BTL Plans
• Implementation of Central Marketing programmes with report back to HO/ZO and Lead for Zonal Level Marketing, PR & Internal Communications prog. and advising RM/AMs in driving & implementations
• Identifying, empanelling and managing marketing services agencies at zonal and – if required – at even granular level
• To: Define, drive and follow a process for collecting & sharing market information, including competitive information
• Tracking & Reporting ZO level metrics & insights for development of Marketing initiatives

Culture at Muthoot Pappachan Group
We do everything to gain and maintain the “Trust” of all the stakeholders and don’t do anything to loose their “Trust”. Trust is the overarching “Core Value”, one which, our other values have been built.
Our Co

📌 Zonal marketing Manager (Chennai)
🏢 Muthoot Fincorp
📍 Chennai