Job Brief: The role entails integrated marketing lead, responsible for leading and managing the company’s integrated marketing efforts to drive brand awareness, customer acquisition and revenue growth.

Responsibilities:

Overall:
- Generating leads through activities digital channels such as email marketing, SMS, RCS, WhatsApp.
- Implement best practices across the digital channels such as segmenting, targeting, frequency and deliverability.
- Should be able to optimize on the campaigns.

Email Campaign Management:
- Design, edit, test and deploy email campaign using communication tools.
- Create and manage multiple templates for email campaigns.
- Experience with marketing automation platforms and the ability to implement automated workflows for lead nurturing, scoring and personalized customer journeys.
- Experience in conducting A/B testing to optimize the campaign elements such as subject lines, visuals and calls to action for improved engagement.

Digital Media Planning:




- Deploy continuous lead generation digital campaigns and building customer journey from leads to acquisition.
- Conceptualize, develop, and execute digital marketing campaigns across various channels including digital, social media, email, content marketing.
- Generate and share reports on campaign performance optimizing strategies for enhanced performance.
- Monitor and manage lead progression through sales funnel.
- Coordinate with respective team to gather audience lists.
- Use data driven insights to assess campaign performance, identify areas of improvement and make data backed recommendations.
- Should be able to optimize the marketing ROI.

Marketing Automation:
- Building and monitoring automated campaigns across web and email.
- Building and testing workflows workflows and automation on multiple platforms (Hubspot, Moengage, etc.).
- Ensuring smooth execution of campaigns and troubleshoot in case of any issues.
- Using CRM and marketing automation tools to segment and target customer

📌 Jr. Marketing Manager- Media and Automation (Mumbai)
🏢 PassionMojo
📍 Mumbai