About
VEVE, a performance marketing platform by Affinity Global Inc., provides unique ad experiences across mobile handsets (OEMs), browsers, app stores and premium apps. With creative ad formats and media placements, it aids brands in achieving their performance and branding KPIs. VEVE has established a strong global presence through partnerships with major brands globally and with teams in the US, UK, Germany, Brazil, Thailand, Indonesia, Malaysia, and India.

Data Science Engineer
Work Location: Mumbai

Responsibilities:
- Design and develop AI/ML algorithms for ad decisioning, bid auctioning, ad creative optimization, forecasting, and data classification in Digital Advertising.
- Identify valuable data sources and automate data engineering and ETL processes from ad serving events.
- Develop strategies for data preparation, including structured and unstructured data.
- Perform feature engineering and analyse large amounts of data from ad serving event logs to identify trends, patterns, and anomalies in bidding and ad decisioning.




- Ensure data privacy and security while conducting data analysis and modelling.
- Conduct experiments to validate hypotheses and test new algorithms.
- Build Minimum Viable Products (MVPs) using a proof-of-concept approach, focusing on scalability, speed, and accuracy.
- Build and maintain predictive models, dashboards, and automated reports to monitor performance and support decision-making.
- Collaborate with cross-functional teams, such as product, engineering, and sales, to ensure seamless integration of algorithms with other systems and processes.
- Stay up to date with the latest industry developments, advancements, and technologies in prediction and classification.
- Understanding and implementing diverse strategic ML/AI algos as per industry best practises and creating high impact, high value training models.
- Communicate results and recommendations to stakeholders, including non-technical audiences, using data visualization

📌 Data Science Engineer (Mumbai)
🏢 Affinity Global
📍 Mumbai