Senior Growth Marketing Associate (B2B, Outbound, Events & Partnerships)

We’re hiring a Senior Growth Marketing Associate to run end-to-end B2B growth programs that create pipeline at scale. You’ll own the full campaign engine across channels—outbound (email + LinkedIn), events, partnerships/communities, referral programs, and lifecycle follow-ups—then iterate weekly based on what’s converting into meetings and opportunities.

This is a hands-on operator role for someone who can take a motion from idea → launch → performance → iteration, without needing a big team around them.

What You’ll Own
1) Full-Funnel B2B Campaign Engine
- Plan and run ongoing campaigns across:
- cold outbound programs (persona × seniority)
- warm outreach to prior-engaged accounts and “not now” outcomes
- “send more info” motions with structured follow-through
- follow-ups for declined/cancelled/no-show/reschedule cohorts
- referral outreach and referral conversion loops
- Own sequencing strategy: follow-up structure, testing plan, and iteration




- Maintain the campaign calendar and keep programs shipping weekly (not occasional bursts)

2) Outbound Messaging Systems
- Build scalable messaging libraries:
- cold email sets (by persona and seniority)
- LinkedIn outbound messaging (cold + warm)
- follow-up templates that consistently convert “send info” into meetings
- Work closely with SDRs to ensure messaging is:
- easy to execute
- consistent across reps
- updated based on real objections and call learnings

3) Partnerships & Community Growth
- Build and manage partnerships with:
- operator communities (RevOps, sales enablement, CS, GTM)
- curated groups (Slack/Discord), associations, and ecosystem partners
- newsletters, podcasts, and community-led programs
- Create repeatable co-marketing motions:
- co-hosted sessions
- newsletter swaps
- partner spotlights and content collaborations
- referral-driven collaborations
- Run a partner pipeline: outreach → pitch → collaboration → tracking → rep

📌 Senior Growth Marketing Associate (India)
🏢 Oliv.ai
📍 India