CashKaro and EarnKaro are two of India’s fastest-growing B2C products. Our mission is to re-invent how businesses acquire customers & sales. We are already a key marketing partner to Amazon, Flipkart, Ajio, Myntra & 100s of top eCommerce companies.
We are backed by marquee investors like Kalaari, Ratan Tata, and Korea Investment Partners (last raised $10mm). With a Rs 200-250 cr revenue run rate, we are on track to be India’s next unicorn.
Role Specifics - Day in the Life
This is what the candidate will do daily. Candidates should read this
1. Responsible for running Acquisition Campaigns on performance channels like Google, Facebook, etc:
The core ownerships areas will be:
a. Strategy: Work with team to determine is transparent strategy for Paid Acquisition
b. Creative + Messaging: Work with creative team to design the messaging, content and creative angle for the ads
c. Perfect Funnel: Work with teams to determine the whole funnel - Ads, Ads message, creative and landing pages
d. Execution: Setup the Ads
e. Monitoring on campaign impact:
Daily monitoring and optimizing of the campaigns - win an inch everyday attitude. Tweak creatives, tweak spends, budgets, bids etc etc
f. Date obsession: Review the data daily to ensure we are meeting ROI goals.
g. Scale: Build for scale - be able to take the strategy and scale it
2. Own remarketing strategy via Google + Facebook + Other channels:
a. The core ownerships areas will be:
i. Strategy: Co-own the strategy for remarketing. Which segments to targets, budgets etc
ii. Creative + Messaging: Work with creative team to design the messaging, content and creative angle for the remarketing ads
iii. Perfect Funnel: Work with teams to determine the whole remarketing funnel - Ads, Ads message, creative and landing pages
iv. Execution: Setup the Ads
v. Monitoring on campaign impact: Daily monitoring and optimizing of the campaigns - win an inch everyday attitude
vi. Date obsession: Review the data daily to ensure remarketi