Position Overview

The Sales Development Representative (SDR) will play a pivotal role in supporting Cleo's US-based Channel Sales team by generating qualified pipeline of new partners and expanding use of partner-sponsored solutions. Based in India and working in alignment with US business hours, the SDR will become a product knowledge expert on Cleo's SaaS integration platform while identifying key partners in Cleo's Ecosystem and assisting the Channel team in driving new business.

A strong understanding of core business processes, particularly Order-to-Cash (O2C) and Procure-to-Pay (P2P) is essential to credibly engage with prospects and articulate Cleo's value proposition. You will also leverage AI-powered sales tools to prospect smarter, personalize outreach at scale, and maintain best-in-class pipeline hygiene in Salesforce.

What You Own

Pipeline Development
- Proactively prospect outbound opportunities to generate new business pipeline for the US Channel Sales team.
- Manage and qualify inbound leads generated through channel partner activities, marketing campaigns,



and digital channels.
- Research target accounts using AI-enriched tools (Clay, Apollo AI, ZoomInfo) to identify leadership personas, target verticals, and alignment with Cleo's solutions.
- Partner with Channel Account Executives to identify, source, and develop net-current pipeline across assigned verticals.
- Identify prospective customers with cash flow vulnerability for Cleo InvoicePay, specifically suppliers to large retailers with extended payment terms.

Partner Ecosystem Engagement
- Engage ERP and platform partners (SAP, Oracle, NetSuite, Microsoft) to identify joint go-to-market opportunities.
- Support Channel AEs in managing partner-sourced leads from identification through SQL handoff.
- Maintain accurate records of partner activity, pipeline status, and next steps within Salesforce.
- Build relationships with partner teams and stay current on the Cleo partner ecosystem and solution i

📌 Sales Development Representative (Bengaluru)
🏢 Cleo
📍 Bengaluru