Main Purpose of Job (Why the Job exists / What it must achieve)
We are seeking a Senior Retail Analytics & Insights Lead to own the analytics function for our Retail business. This is a strategic and hands-on role requiring deep expertise in Retail data, the ability to build and govern analytics infrastructure, lead a small team, and drive data-driven growth decisions at a leadership level. You will work directly with business heads across buying, marketing, operations, and technology to shape the digital strategy through data. You are expected to go beyond reporting — proactively identifying opportunities, designing experiments, and influencing business outcomes.
MOP (Measurable parameters of the role) & Dimensions (Span of the role)
Staff Reporting: 2–3 Direct Reports: 2–3
Main Responsibility / Job Summary
(Primary deliverables of role and its scope)
- Own and define the end-to-end Retail analytics strategy — from KPI framework design to insight delivery.
- Lead the build and governance of dashboards and performance reporting across site, category, marketing, and operations.
- Drive cohort analysis, customer segmentation, LTV modelling, and advanced funnel analytics.
- Partner with data engineering teams to architect data pipelines and ensure data quality from all digital touchpoints.
- Manage and mentor junior analysts, setting quality standards and reviewing analytical outputs.
- Design and oversee A/B tests, experiments, and quick-win initiatives to drive conversion and retention.
- Present insights and strategic recommendations to senior leadership and cross-functional stakeholders.
- Establish and govern data tracking infrastructure across all digital channels in collaboration with tech teams.
- Exposure of working on promo analytics, pricing analytics, and merchandising analytics in retail domain.
- Identify root causes of underperformance across product availability,