Locations: Nagpur, Vidharbha, Andra Pradesh, Madhya Pradesh, NE-( Guwahati, Aizawl), Bhopal, Tamil Nadu, Kolkata
Purpose :
Implement and monitor strategies to achieve targeted sales, TP and increase share from Sleepwell Showrooms on sustainable basis by doing various promotional activities thus increasing footfalls and maximising conversions, implementing policies, schemes & introducing products to meet customer expectations.
Key Accountability :
Accountability:
ADHERENCE OF POLICIES AND AVAILABILITY OF POP MATERIAL:
Key Activities:
- Ensure all Showroom adhere to legal, operational and safety requirements.
- Coordinate with Marketing for collaterals, branding and other point of sales material availability at Sleepwell World/ Galleries.
KPI:
- Delay in arranging branding / POP / collaterals , etc.
- Identify product display and branding related deviations
VISIBILITY:
- Implement visual merchandising strategies / guidelines for Sleepwell World / Galleries and monitor them regularly.
- Implement Product & Brand display guidelines across assigned Sleepwell World/ Galleries. Increase Brand visibility at Sleepwell World/ Galleries. Ensure proper In-shop branding, Signage, Festival Gate/ etc. at Showrooms. Increase Visual Display of entire range at Sleepwell World/ Galleries.
- KPI
- Non-compliance by Showroom to Brand display guidelines. Feedback on Visual display, branding and merchandising from senior management team
PROFITABLE GROWTH:
- Monitor performance of assigned Showrooms to achieve RCV and TP targets and prepare analyse and submit MIS.
- Prepare activity chart as per budget assigned for Showrooms. Implement plans to promote high TP products. Educate Showrooms / Brand Executive to sell high TP products.
- Implementation of showroom policy at Showrooms. Execute sales promotion programs as per showroom activity calendar.
- Facilitate Showrooms to achieve their sales target, and growth in high end sales. Initiate activities to Increase customer foot falls
📌 Sr. Regional Sales Manager (Delhi)
🏢 The Search House
📍 Delhi
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