Description
Role Purpose
To drive revenue growth, market expansion, and strategic customer acquisition for Battery / Battery Energy Storage Systems (BESS) across C&I;, utility, and industrial segments. The role will lead end-to-end sales—from opportunity identification to deal closure—while building solid relationships with key stakeholders.
Key Responsibilities 1. Sales Strategy & Business Growth
- Develop and execute sales strategy for Battery / BESS solutions across target segments (C&I;, utilities, EPCs).
- Drive order booking, revenue, and margin targets for the assigned region/business.
- Identify new markets, applications, and GTM strategies for energy storage solutions.
- Build annual business plans and forecast pipeline.

2. Key Account & Customer Management
- Manage relationships with:
- EPC contractors
- Project developers
- Utilities / DISCOMs
- Industrial customers
- Build strong connects at CXO, technical, and procurement levels.
- Ensure high customer satisfaction and repeat business.

3. Business Development & Deal Closure




- Generate leads and convert opportunities into orders (lead → proposal → negotiation → closure).
- Drive specification selling with consultants and system integrators.
- Participate in tenders, techno-commercial discussions, and contract negotiations.
- Manage large project sales (grid-scale / captive / hybrid projects).

4. Technical & Solution Selling
- Promote complete BESS solutions:
- Battery packs (LFP/NMC)
- PCS (Power Conversion System)
- EMS (Energy Management System)
- Containerized solutions
- Provide techno-commercial proposals aligned with customer requirements.
- Educate customers on ROI, lifecycle benefits, and application advantages.

5. Channel & Partner Management
- Develop and manage channel partners, distributors, and system integrators.
- Drive indirect sales through partner ecosystem.
- Collaborate with internal teams (engineering, SCM, execution) for project success.

6. Market Intelligence & Strategy
- Track

📌 Deputy General Manager (India)
🏢 Vikram Solar
📍 India