Purpose :

Implement and monitor policies to achieve targeted sales, improve market share on sustainable basis.

Provide ongoing technical and sales service to Channel partners & end customers. Identify market trends

& opportunities; negotiate contracts with the aim of maximizing sales profits.

Key Accountability :

Accountability :

PROFITABLE GROWTH “

Key Activities :
- Educate Dealers to sell high value / High
- Margin / new products to improve Sales
- Turnover.
- Facilitate ZDs /Ads / Dealers to achieve
- their sales targets, FGIs, QGIs, etc.
- Prepare and maintain Dealer master and
- Panel.
- Ensure Local level ads are released as per
- agreement.
- Ensure In-shop branding, Signage,
- Boards, etc. at dealers' outlets.
- Implementation of MOP system.
- Report un-authorized dealer selling / unauthorized
- product selling.
- Collect and provide update on
- competitor's activities such as current
- product introduction / scheme launch /
- Price changes / incentive / discounting
- structures etc.

KPI :
- RCV
- No. of unauthorized dealers identified
- No.



of cold call conversions (Institutions)
- No. of ROs converted to MBOs, MBOs to Exclusive and Exclusive to Shoppers, World and Galleries.
- Participated in No. of Fairs / Exhibition
- No. of dealers /AD visited
- Complaints resolution time
- "Credit Days

MARKET DEVELOPMENT & PENETRATION :
- Participate in local level fairs / exhibitions alone with ZD / Dealers.
- Approach Institutions / Bulk buyers / Search of prospective end customers.
- Identify opportunities for appointing dealers.
- Appointment of new ROs and MBOs as per plan.
- Conversion of ROs to MBOs, MBOs to Exclusive, Exclusive to Shoppes/ World/ Galleries as per plan.

CUSTOMER SATISFACTION :
- "Visit ZDs / ADs / Dealers as per plan.
- " Ensure that Dealers receive and
- understand all communications / policies,
- etc.
- " Provide technical assistance to
- customers regarding foam applications &
- appropriate uses.
- "Resolve dealer queries.
- "Ensure ti

📌 Area Sales Manager Faizabad- Channel Sales
🏢 The Search House
📍 Faizabad