Purpose :

Implement and monitor policies to achieve targeted sales, improve market share on sustainable basis. Provide ongoing technical and sales service to Channel partners & end customers. Identify market trends & opportunities; negotiate contracts with the aim of maximizing sales profits.

Key Accountability:

Accountability :
- " Educate Dealers to sell high value / High
- Margin / current products to improve Sales
- Turnover.
- " Facilitate ZDs /Ads / Dealers to achieve
- their sales targets, FGIs, QGIs, etc.
- "Prepare and maintain Dealer master and
- Panel.
- "Ensure Local level ads are released as per
- agreement.
- " Ensure In-shop branding, Signage,
- Boards, etc. at dealers' outlets.
- "Implementation of MOP system.
- " Report un-authorized dealer selling / unauthorized
- product selling.
- " Collect and provide update on
- competitor's activities such as new
- product introduction / scheme launch /
- Price changes / incentive / discounting
- structures etc.

KPI :
- "RCV
- "No. of unauthorized dealers
- identified
- "No. of cold call conversions
- (Institutions)




- " No. of ROs converted to
- MBOs, MBOs to Exclusive
- and Exclusive to Shoppers,
- World and Galleries.
- "Participated in No. of Fairs /
- Exhibition
- "No. of dealers /AD visited
- "Complaints resolution time

MARKET DEVELOPMENT & PENETRATION :
- " Participate in local level fairs /
- exhibitions alone with ZD / Dealers.
- " Approach Institutions / Bulk buyers /
- Search of prospective end customers.
- "Identify opportunities for appointing
- dealers.
- "Appointment of new ROs and MBOs as
- per plan.
- " Conversion of ROs to MBOs, MBOs to
- Exclusive, Exclusive to Shoppes/ World/
- Galleries as per plan.

CUSTOMER SATISFACTION
- "Visit ZDs / ADs / Dealers as per plan.
- " Ensure that Dealers receive and
- understand all communications / policies,
- etc.
- " Provide technical assistance to
- customers regarding foam applications &
- appropriate uses.
- "Resolve dealer queries.
- "Ensure timely e

📌 Area Sales Manager Ahmedabad- Premium Mattresses
🏢 The Search House
📍 Ahmedabad