About Swiss Beauty

Welcome to Swiss Beauty, one of India’s fastest-growing beauty and cosmetics brands. Established in 2013, Swiss Beauty is built to be the ultimate companion and BFF of every makeup lover, transforming everyday beauty routines into extraordinary experiences with a deep understanding of Indian beauty needs, we blend global cosmetic standards with robust innovation capabilities to create long-lasting, comfortable, and game-changing products. Our mission is to elevate beauty to Swiss standards while redefining industry benchmarks.

Role Overview
We are looking for a Product Manager to drive growth, conversion, and customer experience for our D2C business. You will own the end-to-end product lifecycle across website /app, focusing on user journeys, funnel optimization, and revenue impact.

Key Responsibilities

1. Product Ownership
- Own D2C product roadmap aligned with business goals (revenue, CAC, LTV)
- Manage website/app experience (landing → checkout → post-purchase)
- Collaborate with design, engineering, and marketing teams

2. Conversion Rate Optimization (CRO)




- Analyze funnel metrics (traffic → add-to-cart → checkout → purchase)
- Run A/B tests to improve conversion rates
- Optimize PDP, cart, checkout flows

3. Growth & Retention
- Work on retention strategies (repeat purchase, subscriptions, loyalty)
- Improve customer lifecycle (onboarding, engagement, reactivation)
- Partner with CRM team for campaigns (email, WhatsApp, push)

4. Data & Analytics
- Track key KPIs: Conversion Rate, AOV, CAC, LTV, retention rate
- Use tools like Google Analytics, Mixpanel, or similar
- Translate data into actionable product decisions

5. Martech & Integrations
- Work with tools like Shopify / custom CMS
- Integrate payment gateways, logistics, analytics, CRM tools
- Improve performance (page speed, mobile UX)

6. Stakeholder Management
- Coordinate with marketing, supply chain, and customer support
- Align product initiatives with business priorities

Key

📌 Product Manager (Gurugram)
🏢 Swiss Beauty Cosmetics
📍 Gurugram