Job Description: Product Marketing Specialist

Position: This is a senior-level position that drives product marketing of all Client's products and

solutions

Requirements

*Overall experience of 10-15 years and above in marketing Enterprise software products and

solutions offerings in the role of Product Marketing

*Understands the application of technology - past and current, to solve Enterprise scale

problems from the purview of Product Marketing.

*Understanding of the B2B product landscape

*Ability to analyze market trends related to B2B, IT Industry and Software Products by tapping

into Customers, Analysts, and market research

*Excellent interpersonal skills to interact with the engineering team, pre-sales team

*Excellent written and verbal communication skills

*Self-starter with the ability to build and lead teams to research, learn, and adapt to change

business needs.

Roles and Responsibilities

1. Product Positioning and Messaging: Develop explicit and compelling value propositions, messaging, and

positioning for the Client's suite of products,



tailored to target audience segments.

2. Market Research: Conduct thorough market research to understand customer needs, competitive

landscape, and industry trends. Translate insights into actionable strategies to differentiate Client's

products effectively.

3. Go-to-Market Strategy: Collaborate with cross-functional teams to create go-to-market strategies that

encompass product launches, campaigns, and promotional activities to drive product adoption and revenue

generation.

4. Content Development: Create high-quality marketing content, including sales collateral, product

presentations, datasheets, whitepapers, case studies, podcasts, and web content, to support sales efforts

and enhance brand awareness.

5. Sales Enablement: Equip the sales team with the necessary tools and resources, such as product training,

market insights, and competitive analysis, to effectively communicate the value of produc

📌 Product Marketing Lead (Noida)
🏢 Worldhire
📍 Noida