Job Summary: We are seeking a agile and analytical Business Analyst with a strong background in marketing analytics. The ideal candidate will have a robust understanding of data analytics, marketing strategies, and a proven ability to translate data into actionable insights. This role is ideal for someone who thrives in a fast-paced environment, is detail-oriented, and has a passion for driving business growth through data-driven decision-making.

Key Responsibilities:
Data Analysis & Insights Generation:
- Analyze large datasets to generate actionable insights that optimize credit strategy and other marketing initiatives.
- Perform advanced data analysis, including investigation, modeling, mapping, and gap analysis, to identify trends and opportunities.

Data Visualization & Reporting:
- Utilize advanced Excel skills to create visualizations that effectively communicate data insights to various stakeholders, including senior leadership.
- Build and maintain dashboards and visual reports to monitor key performance indicators (KPIs) and other relevant metrics.





SQL & Python Development:
- Write complex SQL queries to extract and manipulate data from databases such as MySQL or any other SQL-based systems.
- Use Python for data analysis, automation, and to develop custom analytical solutions.

Business Strategy & Recommendation:
- Co-relate data with business goals to generate actionable recommendations that drive marketing success.
- Innovate and identify new cohorts and segmentation strategies to enhance customer targeting and conversion rates.

Project Management:
- Own projects end-to-end, including building out timelines, defining key milestones, providing regular updates to stakeholders, and delivering results as per agreed specifications.
- Work closely with cross-functional teams to ensure alignment on goals and objectives.

Marketing Analytics:
- Deep understanding of funnel analytics, customer segmentation, and user activity modeling.
- Generate insights on

📌 Senior Business Analyst (Bengaluru)
🏢 Kreditbee
📍 Bengaluru