13 Aug
|
DC Consultants
|
Delhi
13 Aug
DC Consultants
Delhi
Job Description:
Key Responsibilities
- Own the entire marketing strategy and execution to drive the company’s brand growth, user acquisition, and engagement at scale across the nation.
- Build and lead a high-performance marketing team spanning brand, growth, content, regional, and digital marketing functions.
- Develop and execute 360° culturally resonant campaigns for India’s diverse metros and Tier 2/3 cities, balancing tradition with tech-savvy approaches.
- Partner closely with VAMA’s founders and cross-functional leadership to shape go-to-market direction and product marketing.
- Drive user growth via digital channels (paid, organic, content, influencer, social, and PR), optimizing performance across platforms (Meta, Google, YouTube, etc.).
- Champion customer insights, brand positioning, and community building through deep regional and cultural understanding.
- Oversee marketing budgets, performance analytics, and team development, ensuring high ROI and rapid scale.
Candidate Profile
- 10+ years’ senior marketing leadership at consumer tech, D2C,
or high-growth digital platforms.
- Demonstrated success driving brand and user growth in large-scale B2C environments—preference for faith-tech, fintech, edtech, or culturally relevant consumer brands.
- Proven expertise in building and managing high-performing cross-functional teams in rapid-paced environments.
- Deep understanding of Indian consumer behavior, digital culture, regional dynamics, and faith/spirituality-driven communities.
- Skill in crafting integrated campaigns for both urban and rural audiences, utilizing influencer and content partnerships.
- Strong experience with digital performance marketing (Google, Meta, YouTube, influencer, SEO), CRM, analytics, and brand storytelling.
- Excellent communication, leadership, and strategic skills; passionate about Indian traditions and digital innovation.
What Company Offers
- Opportunity to lead the marketing function at India’s pioneering faith-tech plat
📌 Chief Marketing Officer (Delhi)
🏢 DC Consultants
📍 Delhi