13 Aug
|
NextHire
|
Kochi
Company - EyeROV
Position - Marketing Manager (6 Days WFO)
Experience - 5 + years
Location - Kalamassery, Kochi
Role Overview-
The Marketing Manager will be responsible for driving EyeROV’s brand growth and market positioning by leading communication, lead generation, social media management, partner engagement, and event participation. This role requires a balance of strategic thinking and hands-on execution, with a strong focus on ensuring quality communication internally and externally, building brand visibility, generating validated sales leads, and managing the marketing team to achieve measurable outcomes.
Key Responsibilities-
1. Communication & Brand Positioning
- Develop and maintain a robust, consistent brand voice across all communication channels.
- Train internal teams to uphold EyeROV’s communication standards and brand values.
- Draft and review all external communication (emails, press releases, client updates, proposals, etc.) to ensure accuracy, professionalism, and impact.
- Foster internal communication culture aligned with company mission,
ensuring clarity and transparency across teams.
- Champion EyeROV’s brand values in all external engagements, thought leadership, and media positioning.
2. Lead Generation & Validation
- Take complete ownership of the lead generation process.
- Design and execute strategies to generate leads through digital campaigns, events, industry tools, CRM, and legacy data.
- Manage the lead validation process, ensuring accuracy before passing to the sales team.
- Supervise the lead validation team in conducting daily calls and securing validated leads.
- Monitor and optimize lead quality, cost per lead, and conversion rates.
- Create weekly and monthly dashboards to track pipeline health.
3. Social Media & Content Management
- Build and execute the overall content strategy for EyeROV across all platforms (LinkedIn, YouTube, Instagram, X, Facebook, etc.).
- Oversee weekly content calendars and coordinate creativ
📌 EyeROV - Marketing Manager (Kochi)
🏢 NextHire
📍 Kochi