Position Title: Brand Lead, Out-of-home (Food Service & QSR)
Position Type: Regular - Full time
Requisition ID: 42464
Brand Lead, Out-of-home (Food Service & QSR),
Marketing
Gurugram
In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.
About the role.
What you’ll be doing.
- Brand Commercial Strategy & Portfolio Management
- Develop and execute the short & long-term OOH brand strategy aligned with overall business, consumer & customer objectives
- Drive value, volume, profitability and share growth across QSR, HoReCa, and Food Service channels
- Lead annual operating plan (AOP) and brand roadmap – monitor business performance vs forecast
- Translate business goals into marketing calendar across category activations, occasions and NPDs
- Identify and build long-term growth platforms within key accounts
- Own channel-specific P&L; levers including pricing strategy, portfolio mix, and margin optimization
- Manage & optimize media and marketing budget for delivering effective ROI and efficiency to maximize business output
- Working closely with Sales and Trade marketing team to deliver execution excellence
- Key Account Activation & Partnerships
- Partner with Key Account Managers & Trade Marketing to design and deliver tailored activation plans for top accounts
- Partner in building joint business plans (JBPs) with strategic QSR & HoReCa partners
- Lead strategy on menu integration, visibility, and in-store activation initiatives
- Strengthening McCain’s position as a strategic food solutions partner
- Campaigns & Demand Generation
- Conceptualize and execute channel-relevant occasion campaigns to drive demand for frozen category & our portfolio along with brand salience
- Lead B2B and B2B2C marketing initiatives across touchpoints including on-ground, events & digital, by working along with trade marketing and digital team