- Develop and execute comprehensive Annual Operating Plans and marketing strategies specifically targeted at accelerating revenue growth.
- Manage end-to-end campaign execution with a rigorous focus on Return on Investment (ROI) and effective budget utilization.
- Design and implement strategic initiatives to enhance customer acquisition, improve retention rates, and execute win-back programs.
- Lead the deployment of integrated marketing campaigns across multiple platforms, including Television, Digital, Print, Radio, and Out-of-Home (OOH) media.
- Utilize advanced technology, automation tools, and Artificial Intelligence to address the evolving needs of affiliates and consumers.
- Oversee the growth and marketing of key product categories, including Linear TV, Value-Added Services (VAS), and IPTV.
- Cultivate high-impact marketing partnerships and drive growth through influencer collaborations and strategic alliances.
- Manage public relations and communication strategies to support strategic distribution initiatives.
- Analyze industry data, specifically BARC metrics,



to derive actionable insights that inform marketing tactics.
- Establish clear performance metrics for campaigns and continuously measure overall marketing effectiveness.
- Oversee the planning and management of marketing and media budgets to ensure optimal resource allocation.
- Apply an entrepreneurial mindset to create innovative marketing solutions tailored to specific business and affiliate requirements.

Requirements
Key Requirements

* MBA / PG from a Tier I institute

* Experience developing Annual Operating Plans and marketing plans focused on revenue growth

* Strong ROI-driven approach to campaign execution and budget management

* Experience identifying and implementing marketing strategies for customer acquisition, retention, and win-back initiatives

* Experience executing integrated marketing campaigns across TV, Digital, Print, Radio, and OOH

* Ability to leverage technology, automa

📌 Require an Associate Director– Distribution Marketing in Mumbai
🏢 TestHiring
📍 Mumbai