About the role

We are looking for a data-driven Performance Marketer to join the Central Marketing Team at CASE. In this role, you will work across multiple CASE businesses - to scale acquisition, optimise performance funnels, and run structured experimentation on Meta, Google, and remarketing channels. You will work closely with marketing, product, data, and martech teams to build a scalable, ROI-positive acquisition engine.

What you’ll be doing

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Execution: Execute campaign launches across platforms (Meta, Google App/Perf Max, YouTube)

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Analytics and Reporting: Monitor and analyze performance metrics, providing detailed reports and insights on campaign performance. Use data to make informed decisions and drive continuous improvement.

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Ad tech setup: Should be very savvy and be able to evaluate multiple platforms, onboard partners, set planning principles and manage campaigns.

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Optimization: Continuously test, optimize, and scale campaigns through A/B testing, bid strategies, audience targeting, and creative adjustments.

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Collaboration:



Collaborate with internal stakeholders on campaign production schedules, modify activity and notify stakeholders of relevant outcomes, fluctuations and plans. The role requires close collaboration with partners - Google/Facebook/Twitter, 3rd party - publisher ecosystem, content & creative Team, analytics

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Reporting & Measurement: Thinking beyond just media metrics, working towards business attribution of the media impact. Build weekly and monthly dashboards, present campaign performance, learnings, and next-step experiments.

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Market Research: Stay up-to-date with the latest trends in digital marketing, competitor analysis, and emerging technologies to keep campaigns innovative and effective.

Required skills & experience

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3–5 years of experience in hands-on performance marketing

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Deep working knowledge of Meta Ads + Google Ads (App + Search + YouTube).

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Solid analytical capability, comfort with funnel analysis,

📌 Assistant Manager- Digital Marketing (Bengaluru)
🏢 smallcase
📍 Bengaluru