Increase inbound leads and improve conversion through content, landing pages, and proof assets.
Responsibilities:
- Create weekly content around service lines: ESG/annual reports, business/analytics/statistical reports, executive summaries, BI reporting.
- Create campaigns for editing/writing offerings (proofreading/editing, technical writing, business plans, whitepapers, SEO content, website content).
- Build/optimize landing pages, forms, and lead magnets; track conversion rates.
- Coordinate with PM/Editor to convert completed work into anonymized case studies (with permission).