Content & Social Media Strategist — Beacon

Location: Hyderabad (In office)
Experience: 3–5 years
Reports to: Head of Marketing

Beacon is scaling its content and social media presence to drive brand awareness, generate qualified leads, and build a loyal audience. We’re looking for a Content and Social Media Strategist who thrives in B2B SaaS, is passionate about storytelling, and knows how to turn content into a growth engine.

Key Responsibilities

Build and Own Content Strategy
- Develop and execute a comprehensive content strategy aligned with business goals (traffic, MQLs, sales enablement, customer retention).
- Define content KPIs and regularly report on performance, using insights to iterate and improve.

Lead Content Planning Across the Funnel
- Plan and manage content for every stage: blogs, gated assets, landing pages, case studies, and social channels (LinkedIn, Reddit, X).
- Maintain and optimize a content calendar, ensuring consistent publishing and cross-channel alignment.

Scale Content Creation with AI




- Identify trending topics and audience interests using analytics and AI tools.
- Leverage AI (Perplexity, Claude, ChatGPT) for ideation, drafting, and scaling content production.

Social Media Strategy & Execution
- Build and scale Beacon’s LinkedIn presence, crafting posts that engage B2B audiences and drive brand affinity.
- Create and distribute high-quality, curiosity-driven content that makes people fall in love with Beacon.
- Monitor and respond to audience engagement, fostering community and brand advocacy.

SEO & Growth
- Develop SEO-driven content strategies to rank #1 for target keywords and phrases, including those relevant to LLMs.
- Use content as a lever for growth, not just visibility—drive measurable impact on lead generation and pipeline.

Collaboration & Enablement
- Work cross-functionally with product, sales, and customer success to align content with business initiatives.
- Enable sales and customer teams with relevant assets and m

📌 Content & Social Media Strategist — Beacon (Hyderabad)
🏢 NextHire
📍 Hyderabad