External Job Description

Business objectives
• Identify, index and review market potential for
waterproofing/flooring/admixture products in Project Sales
(Geography and Key Accounts)
• Generate leads through direct project site visits and various
stakeholders like Project Sales Executives, Applicators and
Dealers
• Conduct site inspection based on leads and make proposals
including sampling to convert sites
• Focus on product mix and ensure product addition in Basic Order
Quantity (BOQ) of the site
Technical Assistance
• Provide technical assistance pre and post sales at the project sites
related to waterproofing/flooring/admixture
• Undertake on-site sampling for waterproofing/flooring/admixture
products to build customer confidence
Market Development
• Identify and engage with set of medium to large product applicators,
consultants etc. for the purpose of market expansion and
upgradation
• Build long term relationship with the identified set of stakeholders
through regular product training and on-site assistance
• Value Target for
waterproofing/flooring/a




dmixture products in
Project Sales

• Minimum product
level value targets

• Stakeholder level
value targets

• Product training
plan compliance

• Brief about products and systems with Specifiers and Consultants
to generate business
Training
• Identify and train Project Sales Applicators on practical application
of waterproofing/flooring/admixture products at regular intervals
• Coordinate with Marketing function to send out collaterals and
relevant training material to the Applicators
Market Intelligence
• Assist Marketing function in conducting product trials and building
inferences on APL product strength vis-à-vis products in the
market
• Identify non-APL business stakeholders and take measures to
convert to APL account through product demonstration initiatives
• Integrate with Research and Technology function for recent product
development based on feedback of product trends in the market.

Essential
• B.E /

📌 Executive II (Indore)
🏢 Asian Paints
📍 Indore