Influencer Relationship - Lead

Location: Mumbai (Work from Office)

Our Influencer team sits at the heart of how brands connect with creators and culture. They build meaningful creator partnerships, drive impactful influencer campaigns, and help brands stay relevant in an ever-evolving digital landscape. We don't just execute campaigns; we create authentic collaborations that deliver measurable business results and lasting brand impact.

Here's what you should know as an Influencer Lead at Blink:

On any given day, you might:

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Lead influencer marketing strategy across multiple client accounts, ensuring campaigns align with business objectives and brand positioning.

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Develop integrated influencer campaign frameworks backed by audience insights, consumer behavior, market intelligence, and platform trends.

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Define campaign KPIs, measurement frameworks, and reporting structures that clearly demonstrate business impact and ROI.

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Oversee end-to-end influencer campaign execution, from ideation and creator selection to content approvals, activation, optimization,



and post-campaign analysis.

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Build and nurture strong relationships with creators, talent managers, agencies, platforms, and industry stakeholders.

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Identify emerging creators, new platform opportunities, and industry trends that can unlock creative solutions for clients.

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Own campaign profitability by managing budgets, forecasting costs, negotiating commercial agreements, and ensuring financial accuracy.

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Collaborate closely with internal teams including Client Servicing, Creative, Content, Media, and Finance to ensure seamless campaign delivery.

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Provide strategic counsel to clients and proactively identify opportunities for account growth, retention, and additional revenue generation.

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Lead, mentor, and develop Managers, Executives, and Associates within the Influencer team, fostering a culture of excellence, accountability, and continuous learning.

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Ensure adherence to legal, regulatory

📌 Influencer Relationship (Mumbai)
🏢 blinkdigital
📍 Mumbai