Core Responsibilities:
As a Paid Campaign Specialist, you’ll be responsible for:
- Ad Copy: Planning and drafting compelling ad copies that drive performance.
- Keyword Planning: Conduct extensive research to identify relevant intent-based keywords for proper funnel management and paid execution.
- Target Market Profiling: Conducting market research to better comprehend prevailing consumer behaviors.
- Campaign Management: Planning, managing, and executing paid campaigns within different PPC channels, Retargeting Ads (Google Ads, Facebook, LinkedIn Ads).
- Performance Management: Identifying, optimizing, and scaling performance to scale and achieve critical KPIs target for Renegade, across different ad categories.
- Experimentation: Planning and executing A/B experiments to identify and scale high-performing campaigns.
- Analytics & Attribution Management: Tracking, analyzing, extracting, and reporting actionable insights from paid campaigns to drive further performance.
- Social Ad Campaigns: Planning, managing,



and executing social ad campaigns to support company branding efforts.
- Reporting: Managing and monitoring active campaign performance while providing relevant insights to support department strategy and improved operations.

Required Skills & Qualifications:
- 0-1 years of experience in Google Ads/Microsoft Ads, Facebook Ads, and/or LinkedIn Ads.
- Must be proficient in Search, Display, Remarketing, Video Ads, and/or Shopping Ads, App Install advertising, and retargeting campaigns.
- Must be familiar with Google Analytics, Google Tag Manager, a split-testing platform, automated rule scripts, a user behavior analytics platform, and a landing page builder.
- Must be able to implement custom conversion tracking, pixel tracking, UTM tagging, as well as goal setting for Google Analytics.
- Must have robust ownership of work and a data-driven approach toward performance management. This is a must.
- Strong proficiency with Excel is preferred (Pivot, Charts).
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📌 Campaign Specialist (Bengaluru)
🏢 KodeSprint
📍 Bengaluru