Cluster Business Manager
Department: Operations
Qualification: Master’s Degree in Marketing or equivalent.
Experience: 5 – 10 Years
Job Description
The role reports to the Zonal Head - Primary School and is responsible for managing business operations.
Key Responsibilities:
1. General Management and Administration
- Liaise with the project team to track school construction & schedule to prepare for launch.
- Liaise with operations and procurement team to ensure timely delivery of launch kit and marketing kit.
- Build relations with Business Partners ensuring effective implementation of operation & marketing plan.
- Continuous research of changes in the market that can be used by the school to enhance its USP.
- Liaise with Support Functions at Zee Learn for operation support
- Find solutions to all critical incidences in conjunction with Cluster Head.
- Prepare and Conduct BP Induction
- Re-evaluate the existing SOP and ensure adherence of the process and procedure at the School.
- Liaise with BP for procuring of Gear.
2. Marketing
- Evaluate the catchment analysis and competition analyses completed by KAMs and develop and plan the launch plan for each school.
- Finalise the strategies to achieve admission targets for each school in the 1st year.
- Prepare the marketing Calendar for current schools in conjunction with the marketing team.
- Overlook the implementation of the ATL and BTL activities on ground level.
- Overlook and ensure effect spend of the schools marketing budget.
- Work with marketing team to develop and implement School Activation programs.
- Review and rework on the quarterly marketing calendar to maximise WOM and FOOTFALLS at the school.
- Overlook the PR strategy to promote the school.
3. Facility Management
- Ensure the school infrastructure is ready for use as per the agreed scope for the 1st year.
- Guide the BP and operations team to follow the brand guidelines.
4. Parental Communication and Involvement
- Conduct lost cu