Objectives of this Role:
- Establish positioning, identify target audiences, and develop marketing plans / Communication Calendar with specific objectives across different channels and Cohorts
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Continuously analyze funnel metrics (Drop-offs, TAT, Disbursal conversion) and extract key insights for future campaign development and go-to-market strategies
- Partner with performance marketing and web teams to design, test and evolve nurturing tactics.
- Work closely with business team to improve conversion rate and maintain dashboards to enable lead status and actionable insights business team
Product Overview :- Business Banking Assets:
BBA is a part of consumer assets department of the bank under which Working Capital (secured lending), Unsecured Business loans, and Healthcare Finance. All these departments focus on lending to the SME/MSME & Self-employed Professionals space. The incumbent will be a part of this department.
We specialize in structuring deals for the self-employed segment by offering Fund based products like Cash Credit & OD, Term Loans (Secured and Unsecured), Equipment Finance as well as Non Fund products like Letter of Credit, Bank Guarantee’s, Foreign Exchange and Trade Products.
Responsibilities
Daily and Monthly Responsibilities:
- Working in partnership with the Marketing and campaign team to build and execute week on week campaign calendar
- Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all communication channels
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Use data insights to identify bottl