The Head – Application Development will lead customer-centric application development initiatives for ABS, SAN portfolio.
The primary mandate of the role is to:
- Understand customer processing and end-use requirements
- Recommend and customize suitable grades
- Increase application penetration at existing customers
- Drive recent application development and commercialization
Grade Recommendation & Customization
- Suggest suitable ABS / SAN grades based on application requirements
- Recommend formulation modifications where required
- Support trials at customer site
- Work with manufacturing for customized solutions if necessary
Application Expansion at Existing Customers
- Identify opportunities to increase share of wallet
- Promote use of higher-performance grades
- Replace competing materials through technical differentiation
- Develop new applications using existing product portfolio
Technical Support & Commercial Alignment
- Support Sales team in technical discussions
- Provide technical justification for premium pricing
- Drive faster conversion of trials into commercial orders
Product Feedback & Continuous Improvement
- Gather market feedback and relay to R&D;
- Identify recurring customer issues
- Improve product consistency and processing performance
- Benchmark competitor materials used by customers
Cross-Functional Coordination
- Align closely with:
- Manufacturing for feasibility
- Quality for performance validation
- Marketing for positioning