Job Description:

Our client is the next-gen LegalTech ecosystem designed exclusively for plaintiff personal injury law firms. With cutting-edge, cloud-based solutions, they help firms streamline operations, improve collaboration, and deliver better outcomes for their clients. Trusted by leading law practices across the U.S., our company empowers legal professionals with tools to manage cases, automate workflows, and drive growth. Our mission is to transform the way law firms operate by combining deep industry expertise with cutting-edge technology. As part of our team, you’ll work at the intersection of legal services and SaaS innovation, contributing to a product that makes a real difference in people’s lives.

Role Overview

As a key partner to the Senior Digital Marketing Manager, the Marketing Analyst will plan, launch, and optimize revenue-driving programs across paid media, SEO/AEO, marketing automation, and web platforms. This role requires a balance of strategic thinking and hands-on execution, leveraging data, creative insights, and tools such as GA4, Google Tag Manager, HubSpot/Marketo,



Salesforce, WordPress, and AI-driven technologies.

Key Responsibilities

● Paid Media & Funnel Optimization

○ Manage and optimize campaigns across Google Ads, Meta, and LinkedIn to generate qualified demo requests.

○ Oversee targeting, budget allocation, experimentation, and landing page alignment.

○ Run A/B tests to improve CTR, conversion rates, and CPL.

● Tracking, Analytics & Attribution

○ Implement and audit GA4, GTM, and pixel tracking to ensure accurate campaign data and CRM attribution.

○ Administer dashboards (GA4, Looker Studio, HubSpot) for weekly funnel and performance reporting.

○ Maintain marketing KPIs such as MQLs, SQLs, CPL, ROAS, and CAC.

● SEO & AI Engine Optimization (AEO)

○ Lead SEO initiatives including technical audits, on-page optimization, Core Web Vitals, and internal linking.

○ Drive AEO efforts through schema markup, LLM.txt management,

📌 Vacancy for Marketing Analyst (Pune)
🏢 PS Human Resources and Consultants
📍 Pune