The Role
We're hiring a Marketing Specialist to own our social media presence and paid advertising across Instagram, Facebook, TikTok, and Google Ads. This role is hands-on across both organic content and performance campaigns — you'll shape how our brand shows up online and drive measurable results through smart strategy and sharp execution.
This is a great role for someone who's equally comfortable crafting a content calendar and dialing in ROAS on a paid campaign — and who thrives working independently in a remote environment.
What You'll Do
Own our organic social presence
- Develop and execute content strategies across Instagram, Facebook, and TikTok
- Plan, schedule, and publish content that's on-brand and built for each platform
- Monitor comments, engage with our community, and grow our following
Run paid advertising campaigns
- Plan, launch, and optimize campaigns across Meta Ads, TikTok Ads, and Google Ads
- Manage budgets, set targets, and report on performance against KPIs like ROAS and CPA
- Run A/B tests on creative, copy, and audiences to continuously improve results
Report and iterate
- Track performance across channels using Google Analytics, Meta Business Suite, and platform-native tools
- Surface insights and translate them into clear next steps
- Stay on top of platform updates, algorithm changes, and emerging trends
Collaborate on creative
- Work with designers or own the creative process directly to produce scroll-stopping content
- Adapt messaging and formats across platforms — especially short-form video (Reels, TikToks)
What Success Looks Like (First 60–90 Days)
- A transparent, consistent content calendar live across Instagram, Facebook, and TikTok
- Paid campaigns running on Meta, TikTok, and Google with defined targets and reporting in place
- Early performance data reviewed and first round of optimizations made
- A repeatable process for content creation, publishing, and campaign management
Requirements
- 3–5 years in digital marketing, s
📌 Marketing Specialist (India)
🏢 Motion
📍 India