About Guru

Guru is India's fastest-growing learning platform for practical knowledge through audio, video, and AI-powered experiences. We help millions of users learn about finance, career, business, spirituality, health, and self-growth from the country's best experts.

We're looking for a marketer who can own growth end-to-end—from acquiring users efficiently to building a brand people remember.

Role Overview

As the Marketing Manager, you'll own the entire marketing engine for Guru. You'll work closely with Product, Business, Content, Design, Analytics, and external partners to drive user acquisition, improve marketing efficiency, strengthen the brand, and build scalable growth channels.

This role combines analytical thinking with creative execution.

ResponsibilitiesPerformance Marketing

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Own paid acquisition across Meta, Google, YouTube, and emerging channels.

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Plan and optimize marketing budgets to maximize ROAS, CAC, and LTV.

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Continuously experiment with creatives, audiences, landing pages, and bidding strategies.

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Build growth experiments to improve conversion across the acquisition funnel.

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Collaborate with analytics teams to measure campaign effectiveness and attribution.

Influencer Marketing

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Build and scale influencer partnerships across YouTube, Instagram, LinkedIn, podcasts, and creator communities.

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Identify high-performing creators aligned with Guru's audience.

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Negotiate partnerships and manage campaign execution.

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Measure campaign performance using installs, subscriptions, engagement, and retention metrics.

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Develop long-term creator relationships instead of one-off campaigns.

Brand Marketing

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Define and strengthen Guru's brand positioning across channels.

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Plan and execute integrated marketing campaigns around key launches and seasonal moments.

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Ensure consistency in messaging, visual identity, and communication.

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Collaborate with product and content teams to create compelling storytelling.

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Drive awareness camp

📌 Growth Manager – Guru (Bengaluru)
🏢 Kuku FM
📍 Bengaluru