This is for one of India's leading mens health and wellness brands, funded by some of the leading early stage consumer & healthcare investors in the country.

Our goal is to change the sexual health and wellness landscape in India by creating a leading consumer healthcare company and we are looking for key team members to be part of this journey

We are seeking a highly motivated and experienced Associate Manager/Manager to join ourD2C Marketing team. The successful candidate will play a pivotal role in executing strategicinitiatives to drive customer acquisition, retention, and revenue growth through various digitalchannels.

Key Responsibilities:
- Plan and execute performance marketing campaigns across various digital channels, including Google, Meta (Facebook & Instagram), Criteo, and Taboola.
- Manage the end-to-end lifecycle of campaigns, from setup to monitoring, optimization, and reporting.
- Manage and optimize advertising budgets, ensuring maximum efficiency and return on ad spend (ROAS).
- Continuously A/B test and optimize landing pages, user flows,



and conversion paths to improve conversion rates.
- Implement and manage end-to-end user journeys using WebEngage, including handling drop-offs, cross-sell/upsell strategies, and post-purchase engagement.
- Utilize WhatsApp marketing through Interakt to re-engage existing customers and drive repeat purchases.
- Stay updated on industry trends, emerging technologies, and competitive strategies.
- Experiment with current marketing channels and tactics, including Snapchat, Twitter, Unity, and Ironsource, to expand beyond traditional platforms.
- Collaborate with cross-functional teams, including tech, design, and content, to ensure smooth execution of marketing campaigns.

Qualifications:
- Should have an in depth understanding of Google/Meta ad platforms Customer audience capability, various types of campaigns and objectives, ability to understand what campaign suits better as per business objectives.
Expertise in

📌 Performance Marketing Manager (Navi Mumbai)
🏢 SuperStuff
📍 Navi Mumbai