Responsibilities:
- Mentor and upskill our junior team members.
- Create processes, documentation and workflows covering campaign best practices, strategy, development, and performance optimization.
- Ensure a high level of campaign execution by every SEM Specialist.
- Oversee the creation, implementation, and optimization of paid marketing campaigns across platforms.
- Collaborate with vertical leads gaining thorough understanding of their categories, targets and priorities.
- Manage challenges or concerns that arise from the senior team, vertical leads and junior team members.
- Keep senior management and vertical leads updated on key opportunities, potential risks and other key factors which affect the growth of their business vertical.
- Build and maintain relationships with buy-side partners to ensure paid marketing accounts are healthy and utilizing the best products and strategies available.
- Manage your team’s staffing, allocation, and overall capacity.
- Delegate responsibilities to ensure that performance goals are delivered and team objectives are met.




- Lead team to achieve targeted performance KPIs.
- Foster a culture of collaboration and excellence.
- Utilize data-driven analysis of paid marketing performance along with strategic recommendations for continual improvement.
- Identify trends and insights across paid marketing campaigns to discover areas for campaign growth or improvement.
- Collaborate with cross-functional teams to ensure tracking, data and reporting meet the required needs to allow your team to optimize and scale paid marketing.

Skilled Competencies:
- Proven leadership experience of leading a high-performance marketing team.
- Experienced and well-versed in Google SEM.
- In-depth understanding of Google SEM smart bidding strategies.
- Strong motivator with the ability to guide and develop junior team members.
- Proficient in developing best-practice and training documentation.
- Highly analytical and well organized.
- Ability t

📌 Head of Paid Media Operations- India (Mumbai)
🏢 Smart Financial Decisions Made Simple
📍 Mumbai