Mission of the Position

If you’re passionate about building and improving products and services, this role is for you. This role

is for someone who is truly excited about how products can be made and scaled as well as

somebody who is obsessed with customer happiness as a key metric.

We are looking for bright, intelligent & upbeat individuals who would love the excitement of a start-up

environment. We’d love for you to join us as an Product Marketing Associate to drive mobile app

installs, user acquisition and app usage for our users, located all over India

Key Responsibilities

● Create & execute an overall growth strategy for the app for user acquisition & retention.

● Plan go-to-market initiatives for the product and features, partnering closely with

engineering, and content team.

● Create content strategy and develop cutting-edge marketing campaigns across channels with a

drumbeat of high-impact content to drive awareness and understanding of the product which

further results in user acquisition.





● Collaborate with content and design team to create marketing content for the campaigns.

● Undertake Appstore Optimisation (ASO) including keywords, screenshots, preview video,

reviews and everything else that impacts the appstore presence.

● Optimizing campaigns to reach the target return on investment (ROI).

● Audit the app and suggest improvements in onboarding or monetisation strategy to improve

in-app conversion rates

● Make analytics and data driven decisions to optimize acquisition & retention strategy (funnel

improvement, In-app engagement, LTV etc.)

● Prepare and study weekly performance reports with all internal stakeholders along with

analysis of past performance and strategy going forward.

● Support efforts to validate future product and feature concepts through customer interviews,

research and analysis of user data

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Required Skills & Competencies

● Bachelor's degree in Computer Science, Marketing, or related field

● At least 1

📌 Product Marketing (Gurugram)
🏢 The Search House
📍 Gurugram