Product Marketing Manager
Location: Bangalore (HSR Office)
Department: Product
About AppsForBharat
About AppsForBharat (Sri Mandir App)
AppsForBharat is building beautifully crafted, AI-first consumer experiences that help millions of Indians connect with spirituality and culture. We're backed by Peak XV Partners, Elevation, Fundamentum, and other top-tier investors, and are one of India's fastest-growing Series C consumer-tech companies.
Our flagship product, Sri Mandir, is the world's largest platform for Hindu devotees, powering rituals, teachings, personalized recommendations, and a thriving devotional community.
India's $44B devotion economy is still largely offline, and we're bringing structure, accessibility, and meaning to this massive market through technology.
Role Overview
We are looking for a Product Marketing Manager to own the go-to-market (GTM) strategy and execution for new product launches and key feature releases across the Sri Mandir ecosystem.
This is a high-impact role working closely with Product, Growth, CRM, Design,



and Analytics teams to ensure every feature reaches users with the right positioning, messaging, and adoption strategy. You'll play a critical role in taking products from 0→1, driving feature discovery, user adoption, and long-term engagement.
This role is ideal for someone with 4–6 years of experience in Product Marketing, Growth, or Product roles within a rapid-paced B2C consumer tech startup.
Key Responsibilities
Product Go-to-Market (GTM)
- Own end-to-end GTM planning and execution for new products and feature launches.
- Develop launch plans, positioning, messaging, and rollout strategies.
- Coordinate cross-functional execution across Product, Growth, CRM, Design, Content, and Analytics.
- Ensure successful feature adoption through well-planned launch campaigns.

Product Positioning & Messaging
- Translate complex product capabilities into clear, user-centric messaging.
- Define value propositions for different user cohorts.

📌 Product Marketing Manager (Bangalore Division)
🏢 AppsForBharat
📍 Bangalore Division