We are seeking an experienced PPC/Adwords Manager to join our marketing team. The ideal candidate will be responsible for managing and optimizing our pay-per-click advertising campaigns to maximize ROI. This role requires a strategic thinker with strong analytical skills and a deep understanding of PPC platforms.
Responsibilities:
- Plan, execute, and optimize PPC campaigns across various platforms (Google AdWords, Bing, etc.).
- Monitor and analyze campaign performance to ensure objectives are met.
- Conduct keyword research and develop ad copy to improve ad relevance and quality score.
- Collaborate with the marketing team to align PPC strategies with overall marketing goals.
- Provide regular reports and insights on campaign performance to management.
- Manage and adjust budgets to maximize ROI.
- Conduct A/B testing of ad copy and landing pages to improve conversion rates.
- Stay updated with the latest trends and changes in PPC and SEM.
Requirements
Requirements:
- 5+ years of experience in PPC/Adwords management.
- In-depth knowledge of Google AdWords and other PPC platforms.
- Solid analytical skills and proficiency in using analytics tools such as Google Analytics and Google Data Studio.
- Excellent communication and project management skills.
- Ability to work under tight deadlines and manage multiple campaigns simultaneously.
- Experience with keyword research tools like Google Keyword Planner, SEMrush, and Ahrefs.
- Proven track record of managing successful PPC campaigns and improving ROI.
- Strong understanding of A/B testing methodologies.
- Google Ads and Google Analytics certifications are a plus.
Skills Required:
- Google AdWords Expertise: Proficient in setting up, managing, and optimizing Google AdWords campaigns.
- Other PPC Platforms Knowledge: Experience with Bing Ads, Facebook Ads, LinkedIn Ads, and other PPC platforms.
- Keyword Research