KRA – ASM (Insurance Attachment with Loans)
- Business & Revenue Growth
- Achieve monthly / quarterly insurance premium targets through loan-linked insurance (HL, LAP, PL, CV, Gold Loan, etc.)
- Drive insurance attachment ratio (%) on overall loan disbursement
- Increase cross-sell penetration across life, health & general insurance
- Ensure product mix as per company strategy (Health, Life, GI)
- Loan Insurance Attachment
- Attach mandatory & optional insurance policies with:
- Home Loans
- Personal Loans
- Business Loans
- Improve case-level insurance conversion
- Reduce zero-insurance loan cases
- Ensure correct sum insured & tenure alignment with loan amount
- Channel & Stakeholder Management
- Manage relationships with:
- Branch Managers
- Loan Officers / Relationship Officers
- Credit & Operations teams
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- Conduct joint calls & field visits with loan sales teams
- Ensure insurance inclusion in loan sales discussions
- Team Management & Productivity
- Recruit, train & manage DSAs / Insurance Sales Officers
- Set daily & monthly targets for the team
- Track daily MIS, logins, issuances & conversions
- Coach team on objection handling & loan-linked pitching
- Training & Capability Building
- Conduct product & process training for loan sales staff
- Educate teams on:
- Insurance perks
- IRDAI compliance
- Policy features & exclusions
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- Regular refresher sessions to improve attachment %
- Process, Compliance & Quality
- Ensure 100% compliance with IRDAI & partner guidelines
- Maintain proper customer consent & documentation
- Reduce policy cancellations / free-look cases
- Ensure accurate data entry & smooth policy issuance
- Customer Experience
- Ensure timely policy issuance post loan disbursement
- Coordinate for endorsements, corrections & claims support
- Maintain high customer satisfaction score (CSAT)
- Reporting & MIS
- Daily / Weekly MIS on:
- Loan disbursement vs insurance attachment
- Premium achieved
- Branch-wise & product-wis