Job Title: Digital Marketing Team Lead (SEO, AEO, GEO, Google Ads, LinkedIn Ads & Meta Ads)Position Summary

We are seeking an experienced and results-driven Digital Marketing Team Lead to own and scale our digital growth initiatives across organic and paid channels. The ideal candidate will be responsible for driving qualified B2B lead generation, increasing brand visibility, improving search performance, and maximizing marketing ROI through a combination of SEO, AEO, GEO, Google Ads, LinkedIn Ads, Meta Ads, content strategy, and conversion-focused marketing campaigns.

This role requires a hands-on marketing leader who can independently execute strategies while collaborating with content, design, development, and sales teams to build a scalable growth engine for a B2B IT Services and Software Development organization.

Key ResponsibilitiesSEO, AEO & GEO

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Develop and execute comprehensive SEO strategies to improve organic search rankings and website traffic.

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Implement Answer Engine Optimization (AEO) strategies to improve visibility across AI-powered search experiences.

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Execute Generative Engine Optimization (GEO) initiatives to strengthen brand presence in AI-generated search results.

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Conduct keyword research, competitor analysis, technical SEO audits, and on-page/off-page optimization.

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Develop content and backlink acquisition strategies to increase domain authority and search performance.

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Monitor search trends and emerging AI search opportunities.

Google Ads Management

Plan, launch, optimize, and scale:

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Search Campaigns

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Display Campaigns

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Performance Max Campaigns

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YouTube Advertising Campaigns

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Remarketing Campaigns

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Demand Generation Campaigns

Monitor and improve key performance metrics including:

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ROAS (Return on Ad Spend)

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CPA (Cost Per Acquisition)

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CPL (Cost Per Lead)

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CTR (Click-Through Rate)

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Conversion Rates

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Manage campaign budgets and scaling strategies to maximize ROI.

LinkedIn Ads Management

Create and

📌 Digital Marketing Team Lead (Hyderabad)
🏢 Photonx technologies
📍 Hyderabad