Job Responsibilities:-
- Create and execute a robust performance marketing strategy & execution plan
- Manage budgets and campaigns across all digital channels to drive strong return on investment and effective ROAS
- Identify, ideate, execute and optimize multi-funnel SEM campaigns, PPC campaigns, and campaigns on Google Adwords, Facebook, Instagram, LinkedIn, Twitter, Quora, Bing & other channels to drive high-quality lead generation/user acquisition across multiple target audience parameters.
- Research competitors and their strategies to find the gaps in the industry and set up marketing and advertising goals for the brand accordingly.
- Manage paid listings on third party websites and media partners. Identify and test new channels to continue to meet or exceed established critical metrics
- Develop and manage digital prospecting, remarketing campaigns, email marketing and marketing automation strategy
- Ensure top organic search ranking positions (SEO)
- Conduct regular conversion rate optimization audits with a 360 degree multi-channel dashboard view




- Use various analytical tools and manage Google Analytics to track & measure all marketing campaigns
- Work with cross-functional teams to develop and enhance strategies

Qualification:
- At least 5 years of relevant work experience & expertise in Performance Marketing
- An expert in strategizing, executing, and optimizing Paid Ad Campaigns (with a focus on Google AdWords and other Search Channels)
- Strong analytical skills
- Prior connects with agencies would be a bonus
- Hands-on experience in Email marketing platforms
- Experience in using CRM tools
- Experience of building and managing a team of Performance Marketers & Analysts
- Deep understanding of different lead generation channels and how they function
- Degree/ MBA in Marketing or related field.

Key Skills
Performance Marketing, Targeting and Retargetting, Google Ads, Bing Ads, Linkedin Ads, Google AdWords, SEO, SMM, SMO, Social Media Optimization, K

📌 Performance Marketing Lead (Bengaluru)
🏢 PradeepIT Consulting Services
📍 Bengaluru