Job Summary

Labcorp is seeking a Senior Associate - Marketing Technology Workflow Optimization to support the evolution of our marketing operations through the effective use of marketing technology platforms and optimized workflows.
The Sr. Associate, Marketing Technology Workflow Optimization, leads the implementation, configuration, and enterprise adoption of Workfront platform, managing technology, workflows, and requirements, as well as supporting process improvements to meet the operational needs of the organization. This role will partner with marketing, creative, and technology teams to design, implement, and continuously improve scalable marketing workflows that enable productive campaign planning, asset management, and cross-functional collaboration.
The role will leverage platforms such as Adobe Workfront as part of the Adobe Experience Cloud ecosystem and is responsible for building, maintaining, and updating the Workfront configuration and preferences, including setup, portfolio, program, and group management, reporting oversight, custom forms, automation,



user management and license allocation.
The ideal candidate combines an understanding of marketing operations, process optimization, and marketing technology platforms to help drive efficient and scalable marketing execution across the organization.

Duties & Responsibilities

Marketing Workflow & Process Optimization
- Design, implement, and optimize end-to-end marketing workflows including project intake, campaign planning, approvals, asset management, and delivery.
- Identify opportunities to streamline marketing operations and reduce operational bottlenecks through improved processes and automation.
- Establish best practices and governance for marketing work management across teams.

Marketing Technology Enablement
- Configure and optimize marketing technology platforms such as Adobe Workfront and Adobe Experience Manager Assets to support marketing operations.
- Translate marketing and business r

📌 Senior Associate – Marketing Technology Workflow Optimization (Bengaluru)
🏢 Labcorp
📍 Bengaluru