13 Aug
|
Praya Holding
|
India
13 Aug
Praya Holding
India
Position: Senior Creative Copywriter
Industry Experience: Advertising Agency experience preferred
Experience Required: 4–8 years
Joining: Immediate / As per availability
Job Type: Full-time
Work Mode: Remote
Salary: INR 40000-60000 [Fixed In-Hand]
Job Overview
We are looking for a highly creative and strategic Senior Creative Copywriter who can develop strong campaign ideas, brand communication, scripts, content, and copy across digital, social, print, video, and integrated advertising platforms.
The ideal candidate should have strong experience in advertising, brand storytelling, campaign thinking, and content development. The role requires someone who can understand briefs, build creative concepts, and write transparent, engaging, and impactful communication that connects with the target audience.
Key Responsibilities
Develop creative concepts, campaign ideas, taglines, headlines, scripts, and brand communication.
Write copy for social media, digital ads, websites, brochures, presentations, films, reels, emailers, and print campaigns.
Work closely with art directors, designers,
strategy, digital, and account teams to develop integrated campaigns.
Understand client briefs, brand positioning, target audience, and marketing objectives.
Translate strategy into compelling creative communication.
Create content for short-form videos, ad films, reels, influencer scripts, and performance marketing creatives.
Maintain brand tone of voice and ensure consistency across all communication.
Present ideas and copy concepts to internal teams and clients when required.
Review and refine copy to ensure clarity, creativity, grammar, and effectiveness.
Stay updated with advertising trends, social media trends, AI tools, and content formats.
Use AI tools for research, ideation, content enhancement, and creative exploration where required.
Skills & Requirements
Minimum 4–6 years of experience as a Copywriter, preferably in an advertising or creative agency.
Strong portfolio showcasing ca
📌 Sr. Creative Copywriter (India)
🏢 Praya Holding
📍 India