GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts.

With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more.

Learn more at groundtruth.com.

We believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023 & 2025 Learn more about the perks of joining our team here.

A bit about Team

You are a Salesforce Business Systems Analyst who thrives on asking "what" and "why" before anyone jumps to "how." You have a robust understanding of Salesforce's capabilities,



but your value isn't in configuring the platform — it's in diagnosing business problems, uncovering the real need behind a request, and shaping a clear, high-level solution that can be brought to life. You're a natural translator between business and technical teams, equally comfortable in a conversation with a VP of Sales as you are reviewing a process flow.

You will:
- Partner with Sales, Customer Success, and Operations leaders to understand business objectives and proactively identify opportunities for Salesforce enhancements.
- Evaluate existing processes and identify where workflows can be simplified, manual effort reduced, and operational efficiency improved.
- Serve as a strategic advisor by asking thoughtful questions to uncover the "what" and "why" behind a request, rather than taking requirements at face value.
- Translate business challenges into clear, high-level solution recommendations that a Salesforce Administrator or developer can build and conf

📌 Salesforce Business Systems Analyst (India)
🏢 GroundTruth
📍 India