Profile Overview- The Marketing Head will develop lead and execute creative marketing strategies that accelerate brand visibility drive qualified global and regional leads and directly contribute to revenue and market share growth - Reporting event presentations marketing roadmap planning P L and ROI reporting are to be managed independently - This role demands strong leadership cross-functional collaboration advanced digital expertise and complete ownership of performance outcomes - Note This is not a managerial role - it is a leadership position requiring strategic ownership and hands-on execution - B2B SaaS experience is mandatory Roles Responsibilities- Develop and execute integrated marketing strategies to enhance brand visibility and generate qualified leads across domestic and international B2B SaaS markets - Lead and mentor a multi-functional marketing team fostering a performance-driven creative and data-oriented culture - Oversee all digital marketing initiatives - including Google Ads Meta Ads SEO AISEO SEM email campaigns and social media marketing - ensuring measurable ROI - Direct branding and messaging across multiple regions ensuring local adaptability and consistency with global standards - Collaborate closely with Sales Product and Customer Success teams to design campaigns that align with business objectives and drive revenue growth - Plan and manage marketing budgets effectively ensuring optimal allocation and tracking of performance metrics - Lead content creation efforts - including blogs case studies newsletters and product collaterals - in coordination with internal and external stakeholders - Research and identify new market opportunities trends and competitors to support data-driven decision-making - Plan and execute product launches webinars events and partnerships that strengthen YCS s position as a global B2B hospitality SaaS leader - Work with the global marketing team of Yanolja Group to align regional campaigns with the global brand
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