We are seeking a creative and data-driven Digital Marketing Executive to develop and execute our online marketing strategy You will be responsible for building our brand s digital presence driving footfall to our Kannur showroom and increasing online engagement and sales inquiries You must have a deep understanding of the local culture aesthetics and customer preferences of Kannur and North Malabar Key Responsibilities Social Media Management Marketing Platforms Masterfully manage Instagram Facebook YouTube and WhatsApp Business Content Strategy Create a monthly content calendar featuring high-quality photos and videos of our jewelry Content Types Product Showcases Stylized shots of new gold diamond collections and traditional Malabar-style jewelry Videos Reels Shorts showing craftsmanship behind-the-scenes try-on hauls and customer testimonials Cultural Festive Content Run campaigns for Onam Vishu weddings and other local festivals Educational Content Posts about gold purity BIS Hallmark diamond 4Cs jewelry care Community Engagement Actively respond to comments and DMs and run interactive polls and contests Local SEO Google My Business GMB GMB Optimization Completely optimize our Google My Business profile with accurate NAP Name Address Phone photos posts and Q A Local Keywords Target keywords like best jewellery shop in Kannur gold jewellery Kannur bridal jewellery Malabar diamond necklace Kannur Reviews Encourage and manage customer reviews on Google and Facebook WhatsApp Marketing Catalog Management Create and maintain a stunning WhatsApp Business catalog Broadcast Lists Manage segmented broadcast lists for recent launches offers and festive greetings for loyal customers Customer Service Use WhatsApp as a primary tool for personalized customer service and inquiry handling Content Creation Website Management Website Update the existing website if any with new collections blogs and offers Basic knowledge of WordPress CMS is a plus Blogging Write simple blog posts in