Summary To execute the annual Marketing Plan for the business Complete ownership of the brand for the specified portfolio of the products and driving topline business growth through an effective marketing mix Working closely with the sales application and medical affairs team to build product positioning in the market Who We Are BD is a leading global medical technology company that creates medical technology devices and laboratory equipment for a variety of needs across the healthcare sector At BD we are looking for candidates who possess passion cutting-edge solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases With a global reach that extends across 50 countries worldwide our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs improved health care and safety and expanded health care for all Join our company and see how you can become a part of one global mission to make a difference in human health Position Title Marketing Manager- Microbiology Department IDS Reports to Marketing Leader Qualification Bachelors Master s degree in life sciences MBA in marketing Experience 5-8 yrs Main Responsibilities Market development Advocacy Partnerships Support creation of complete Marketing plan for Business in India Managing training drive instrument sales and enhance customer engagement Planning and executing Marketing Campaigns to drive best practice adoption Facilitate physician engagement programs with MM and Med affairs and support the team for CME s Product Launch Plan Drive digital Marketing Process Efficiency Weightage-10 Create Market Intelligence Updates quarterly Monthly S OP and regulatory process Ensure 100 ROR compliance for Marketing activities Build improvise existing sales t