Job DescriptionRole: Senior Copywriter
NReporting to: Copy Director
NTeam name: Creative
NAbout the Team and the Role:
NThe Creative team at Ather is responsible for conceptualizing and executing high-impact creative, communication, and content solutions that build brand desirability and drive engagement across various product and motherbrand platforms.
NThis role is for a SeniorCopywriter who will lead campaign development, crack creative strategies for product launches, and build brand personality through high-quality writing across diverse channels including TV, digital, and social media.
NResponsibilities:
N
- n
- Conceptualize creative and content solutions to build desirability in launch markets and lead campaigns for motherbrand and product briefs. N
- Execute content engagement plans to keep prospective owners and current owners continuously engaged with the brand. N
- Build brand personalityby writing high-quality copy for TV commercials, print ads, digital films, launch keynotes, and social channels. N
- Develop and refresh campaigns around OTA, CI,



vehicles, and the ecosystem while cracking creative strategies for product upgrades. N
- Support Sales, Ownership Management, and Retail Partner teams with effective customer communication and cross-functional content. N
- Collaborate closely with Brand Managers, Product teams, and designers to build cohesive brand stories and creative solutions. N
- Track the quality and engagement of content across different platforms and activities to ensure high-performance output. N
- Engage with the wider creative team to understand briefs and actively seek feedback to refine and improve copy. N

nMust Have Competencies:
N
- n
- Demonstrate expert-level creative thinking to generate original and impactful brand solutions. N
- Possess an advanced understanding of current trends in content development to keep the brand relevant. N
- Apply advanced creativewriting skills to produce high-quality c

📌 Senior Copywriter (Karnataka)
🏢 Ather Energy
📍 Karnataka